Brand
Design Guidelines
Promise streamlines government payments and benefits with secure technology, simplifying income verification and enabling flexible payment plans to improve revenue collection and accessibility.
Welcome to the Promise brand guide. This resource provides clear instructions on how to use our brand elements — including the logo, tone of voice, and all the key assets you’ll need for marketing and communication
Introduction
The "Promise" name, along with its logo and associated brand elements, embodies our commitment to delivering data-driven fintech solutions that are both intelligent and innovative. These guidelines are designed to assist our partners, clients, developers, and other stakeholders in understanding how to appropriately use and represent our brand assets in various materials and platforms.
Logo
Wordmark
Our Promise wordmark is a clear visual expression of trust, clarity, and confidence. Set in a geometric sans-serif typeface with soft, rounded forms, it balances professionalism with approachability. The period at the end reinforces a sense of decisiveness — standing as a full stop that signals intent, completion, and integrity.
While the logo can scale across contexts and formats, its proportions and spacing are fixed to maintain consistency and brand recognition across all touchpoints.
How NOT to use our wordmark
DON'T place any icons next to the wordmark
DON'T stretch or alter wordmark in any way
DON'T crop wordmarks
DON'T use wordmarks as masks
DON'T use any unapproved variations
DON'T use any effects or textures
DON'T use low quality of picture
DON'T use tiny scale of logo
Icon
The period is not just a typographic element — it’s a symbolic anchor. It conveys commitment, finality, and the promise to deliver. This minimalist configuration is used where space is limited or where our brand is already well recognized.
Use the prescribed spacing to let the icon breathe.
Using the Wordmark: What to Do and Avoid
DON'T add any colors to the icon
DON'T place an icon next to the wordmark
DON'T add any unauthorized elements
DON'T use the icon over a busy image
DON'T add shadow or other effects
DON'T use any unapproved variations
DO use the established spacing rules
DO use the icon with lots of open space
How to USE our icon
Do:
- Use the logo only when it directly relates to Promise services.
- Follow Promise’s style guides and usage terms.
- Use the logo exactly as provided and acknowledge that it belongs to Promise.
- Use the logo as specified in our Brand Guidelines.
- Display the logo alongside content that truthfully represents Promise’s values and work, without misinterpretation.
Don’t:
- Use the logo without permission or outside Promise’s terms.
- Misrepresent your relationship with Promise, imply endorsement, or confuse users about sponsorship.
- Use the logo more prominently than your own or in unrelated contexts.
- Place the logo on physical merchandise, promotional items, or modify it in any way.
- Incorporate the logo into your own branding, trademark, or design a similar logo.
- Use the logo in a way that violates the rules outlined in our Brand Guidelines.
- Add visual effects or elements to the logo that alter its recognizability.
Typography
Promise’s typography blends functionality, technological precision, and visual refinement — reflecting the brand’s innovative, intelligent, and layered identity. The type system is designed to evoke a sense of reliability, energy, and modern innovation, regardless of the medium or context.
The brand uses a single communication typeface — Inter, supported by Geomanist, which is reserved exclusively for the logo. This streamlined system contributes to a unified and consistent visual voice across all touchpoints — from web and UI to physical media.
Geomanist Typeface
Geomanist is used exclusively in the Promise logo. Its geometric foundation and clean rhythm convey confidence, precision, and contemporary clarity, grounding the brand’s core identity in a minimal yet distinctive typographic form.
Geomanist should not be used in any other brand communications beyond the logo.
Inter Typeface
Inter is the primary typeface for all brand communications — including website headings, body text, interface components, buttons, printed materials, banners, and social media visuals.
Its neutral forms and adaptability make it ideal for presenting large or small amounts of content while maintaining high legibility across mediums. Emphasis on the Regular and Medium weights supports a calm yet informative rhythm throughout the brand’s visual language.
How to USE our typography
Do:
- Use Geomanist only for the Promise logo.
- Use Inter for all other brand communications, both digital and print.
- Apply Inter for website headings, body copy, interface components, and buttons to ensure readability and cohesion.
- Use the recommended weights: Regular or Medium for Inter.
- Ensure typography consistently reflects Promise’s voice — smart, refined, and future-focused.
Don’t:
- Use Geomanist outside of the logo.
- Mix typefaces or apply unapproved fonts.
- Apply special effects, distortions, or outlines that alter font appearance.
- Overuse decorative weights or apply bold styles arbitrarily.
- Use Promise typefaces in contexts that misrepresent the brand or break visual consistency.
Color palette
The identity of Promise is built on a combination of restrained, near-monochrome tones and a rich, natural accent. This palette supports the overall visual language of the brand — serious, professional, yet open to innovation.
This palette communicates restraint, reliability, and openness to the future. The dark tones provide a stable foundation, while the light tones ensure readability and structure. The green accent acts as a “living” touch, adding energy and signaling the innovative spirit of Promise.
Color priority
Promise’s color hierarchy ensures clarity, consistency, and emotional balance in all brand applications. Core Black serves as the dominant color — a deep, near-black tone used for backgrounds in digital and print environments. It creates a strong visual foundation, conveys professionalism, and enhances contrast for content and interface elements.
Structural Grey supports layout structure and is used for UI frames, containers, and secondary backgrounds, offering depth without overwhelming the design. Neutral White provides high legibility for text and subtle interface elements while maintaining a soft appearance.
Signal Green, the accent tone, should be used selectively to highlight interactive elements, calls to action, and moments of focus — bringing a sense of vitality, innovation, and hope into the otherwise restrained palette.
Color pairs
Color pairings help ensure visual clarity, accessibility, and brand consistency across various applications. This brand palette includes the following key colors: Core Black, Neutral White, Signal Green, and Structural Grey. Each of these colors plays a specific role in maintaining contrast and enhancing the readability of content in both digital and printed formats.
Color pairings help ensure visual clarity, accessibility, and brand consistency across various applications. For optimal legibility, pair Core Black with Neutral White, or use Structural Grey as a background for Neutral White — both combinations offer strong, reliable contrast. Signal Green should be used cautiously: it is rarely applied as a background color, but when it is, Core Black is the preferred overlay.
How to USE our color palette
Do:
- Use the full Promise color palette — Core Black, Structural Grey, Signal Green, and Neutral White — according to their intended roles.
- Prioritize Core Black as the main background color across most brand materials, both digital and print, to provide a solid, professional foundation.
- Use Structural Grey to structure layouts, frame elements, and build quiet depth in interface components.
- Apply Neutral White for areas requiring clarity and space — ideal for body backgrounds, text blocks, and interfaces where readability is essential.
- Use Signal Green as a distinctive accent to highlight calls to action, active states, or key information — always with purpose and precision.
- Maintain high contrast in all applications: pair Core Black with Neutral White for maximum legibility; overlay Core Black or Neutral White on Signal Green only when the contrast remains strong and accessible.
Don’t:
- Use colors outside of the official palette or invent new tints or tones.
- Make Signal Green a dominant color — it’s reserved for accents and should be used sparingly.
- Overuse accent color in a way that disrupts the calm, confident feel of the brand.
- Layer colors without considering legibility (e.g., light text on light background, or dark on dark).
- Use Signal Green for body text, large background areas, or any element that should feel neutral or foundational.
Graphic element
The primary and key graphic element of Promise’s brand identity is the digital wave, symbolizing the dynamic nature and strength of the company's services. Technically, it is composed of binary code, highlighting the company’s innovation and technological focus. The wave’s rounded shapes reflect an eco-friendly tone of voice and a sense of empathy. Its coloring features a gradient from green to light cyan, adding depth to the design and creating a distinct color accent.
Use the wave element thoughtfully in design layouts. It can effectively enhance the visual impact of a hero image or a key composition. Headlines and logos may be placed over it. To ensure good contrast, use dark elements on light backgrounds and light elements on dark backgrounds. Avoid overusing the wave — it should remain a clean and minimalistic feature.
How to USE our graphic element
Do:
- Use the digital wave to enhance key visuals such as hero images or main compositions.
- Ensure sufficient contrast: apply light text on dark parts of the wave and dark text on light areas.
- Keep the wave minimalistic and clean — let it support the layout without overwhelming it.
Don’t:
- Don’t stretch, distort or recolor the wave beyond the original green–cyan gradient.
- Don’t use the wave as a background pattern for every element — avoid visual overload.
- Don’t add extra textures, shadows, or effects that compromise the wave’s clarity.
- Don’t place text or logos where they become unreadable or blend into the wave.
- Don’t use the wave in contexts that do not reflect Promise’s values or tone of voice.
Co-branding
When pairing the Promise wordmark with partner logos, ensure clear hierarchy and maintain balanced spacing to preserve clarity and visual impact. Logos should not appear too close to one another and must always have sufficient breathing room. Each logo must be displayed at an appropriate, proportionate size, use its officially approved color format, and remain visually consistent — without any distortion, stretching, or modification.
All co-branded materials must be formally approved by both Promise and the partner brand to guarantee alignment with visual standards and brand integrity.
Using the Co-branding: What to Do and Avoid
DON'T add any colors to the co-branding lockup
DON'T use the wordmark as very different sizes
DON'T use low quality of picture
DON'T use the co-branding lockup over a busy image
DO use the established spacing rules
DO strive to have the wordmarks be the same height and width